Search Engine Optimization - SEO

Search Engine Optimization is a highly effective process of driving relevant traffic to your site. By getting to the top of the major search engines potential customers will be pointed directly to your site.

Getting to the top of the search engines is absolutely vital as the following statistics show:

  • 42% of those who bought from online retail sites arrived via search engines. (NFO Online Retail Monitor)
  • Virtually everyone starts web browsing via a search engine - 1 in 28 page impressions on the web is a search engine results page. (Alex Insider)
  • submitting your site to the top 20 engines covers 97% of all web search traffic (Marckini).
There is no point in having a web site if nobody can find it - so don't let your site be invisible to rest of the World Wide Web and an endless number of potential customers.




What is a Search Engine Spider?

Search engines use software to gather information about your website. This software examines the code of your website, looks for links pointing to your site, and also at who you link to. This software is called many names, usually search engine crawlers, robots, or most commonly, spiders - because they crawl the "web".

How Will Search Engine Optimization Help Me?

You might have a great looking website, but what use is that if you get no visitors? It is important to ensure that all your important pages contain good quality text that can be read by search engine spiders. Targeted strong SEO quality content is an extremely important part of your search engine marketing strategy. Search engine optimization gives your business to compete as effectively as possible in your online market.

Improvements in search engine placement cannot be gained simply through registering your URL. If you desire a coveted "front page" listing in the search engine results, then focused search engine optimization is necessary.

The ability of a search engine spider to find, analyse and rank your web site is based around a number of factors. Popular web animations based on products such as JavaScript or Flash can hide your content from the search engines and this can seriously affect your search engine rankings. Technologies such as Active Server Pages (ASP), JavaServer Pages (JSP), and elements contained within frames, can also result in poor search engine performance. The use of cookies, session variables, and non-standards-compliant HTML can also lead to you losing search engine positions.

Huckleberry Internet Services specializes in search engine optimization and web site marketing. Contact   geninfo@huckleberry.com   today for further information and details for your site.